It had a reduced fat content compared to other McDonald's hamburgers. It was released in the United States in 1991. The McLean Deluxe was marketed as a healthy alternative to McDonald's regular menu.However, by 1998, the Crispy Chicken Deluxe and Grilled Chicken Deluxe were renamed the 'Crispy Chicken Sandwich' and 'Chicken McGrill' respectively, while the Fish Filet Deluxe and Arch Deluxe sandwiches were being increasingly discontinued at more locations throughout 19, until the Fish Filet Deluxe and Arch Deluxe were finally taken off the menus on August 18, 2000.Īll sandwiches were served on a bakery style roll and featured better quality ingredients, such as whole leaf lettuce and sliced tomatoes. In promotional materials for these products, all employed a similar logo that featured a different color in the background.ĭuring this time period, the Crispy Chicken Deluxe and the Fish Filet Deluxe along with the Grilled Chicken Deluxe and the Arch Deluxe were sold only in Canada, the United States, and United States territories, while the McChicken and Filet-O-Fish continued to be sold in the rest of the world. Further ads were created by DDB Worldwide. The new tunes were designed to appeal to an 18- to 34-year-old demographic. The firm went so far as to commission the Columbus, Ohio-based Fahlgren ad firm to create a complete set of music designed specifically for the radio ad campaigns. The original advertising for these products took the form of children criticizing the new adult oriented sandwiches and Ronald McDonald doing more adult themed things, such as going dancing at a nightclub or playing golf. McDonald's budgeted at $100–150 million ( USD) for the introduction of the line and contracted the Minneapolis-based ad firm of Fallon McElligott to oversee the roll out of the project. Except for the McLean Deluxe, all sandwiches were developed by McDonald's executive chef Andrew Selvaggio. The line was first introduced in 1991 with the McLean Deluxe the Arch Deluxe was introduced in May 1996 and the others on September 27, 1996.

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